Paris, February 11, 2016 – Gameloft Advertising Solutions announces a partnership with Smart AdServer by integrating with Smart RTB+, the native SSP of its integrated technological platform. This partnership allows Gameloft Advertising Solutions to expand the availability of its in-app mobile inventory on programmatic channels for all of its display and video formats, thereby developing its product line intended for advertisers through a large premium inventory.
By integrating Smart RTB+, Smart AdServer’s integrated SSP, Gameloft Advertising Solutions joins many other premium publishers that have already made their mobile inventory available on Smart RTB+ in France and around the world. This allows Gameloft Advertising Solutions to offer advertisers its premium mobile inventory that reaches a global audience. This makes over 8 billion geo-targeted and ultra-targeted impressions available on an inventory that includes display and—-most of all—video content.
“This technological partnership will allow us to take advantage of the expertise of Smart RTB+ on end-user environments in order to rapidly accelerate the growth of our programmatic activity,” states Cyril Guilleminot, France & Benelux Director at Gameloft. “With programmatic, Gameloft Advertising Solutions continues its development in the world of mobile advertising.”
“We are thrilled to collaborate with the leading digital and social game publisher,” adds Cyrille Geffray, CEO of Smart AdServer. “The massive global audience of Gameloft Advertising Solutions, combined with the technology of Smart AdServer, makes this collaboration a preferred asset to offer a premium and reliable inventory in popular formats to programmatic demands. Moreover, the convergence of our strategic challenges, whether in terms of video development or in certain territories—such as the US, where Smart AdServer now has an office employing over 15 people and where Gameloft already delivers an inventory of over 1 billion impressions—has made this partnership clear.”
Gameloft Advertising Solutions has worked closely with Smart AdServer on the technical integration of Smart RTB+ in order to offer advertisers a high-quality, reliable technological solution. The Gameloft Advertising Solutions inventory is now available on Smart RTB+ in most European countries, the United States and Latin America.